Attention Sociology Attention Sociology:
Attention is rare resource.
I used Google Translator, so this book is written in Broken English. If you want, you can read original Korean version. This book is influenced by "The Attention Economy: Understanding the New Currency of Business" written by Thomas H. Davenport and John C. Beck.
▶ Attention becomes one of the most important capital. In this book, I will review the reason why capital may be able to include Attention.
▶ Quest have been made in various fields for the money until now. Economics who studies the flow of money is typical. However, The Attention, and rare as money, it is considered a capital. I think, therefore, new scholarship to study whether to manage how they distribute this important resource.
Also, I believe that to study in the capital of Attention is, and can provide a new perspective to look at the social phenomenon. For example, in the case of a counter problem or bullying, by analyzing the exchange surfaces are displayed among students of Attention Resource, to whom negative Attention is concentrated, who live in the indifference of the same age it can be known that it is. ㆍ counter bullying problem is to be understood in a competitive market to acquire a kind of positive Attention Resource When this happens. Therefore, to solve the problem of this competitive market, that rather than appeal to ought ethics, such as "not if turning quote", that is partitioned equally class within the Attention Resource is valid possible. Rich seems to reduce the inequality of the receiving portion more the benefits of welfare poor by issuing more tax in the economy of money though.
In order to provide a scaffold for display to the capital this Attention, how is the "mental effort of human beings" Attention is rare I am, it would be useful, to see theoretically I think I try to see. Attention is very useful in itself if, if they have been extremely limited, evidence can be seen in any of the social capital Attention is also available. Will be described in conjunction with the circumstances of modern many information technology, capitalism, such as the mass media sociology, psychology, and behavioral economics, but at the end of the certification process, we continue to live the modern what Attention Get to know that it is the capital and the most rare for them, precious.
→ Attention Economy Theory is the purpose of this book.
▶ In order to unravel this story, this book consists of nine chapters large.
First, in Chapters 1 and 2, it is intended to examine the findings of behavioral economics. Then, it is intended to clarify that that can be re-interpreted interchangeably theoretical results of this study, to derive the resource invisible named "Attention" in the process.
In Chapters 3 and 4, it is intended to cover the flooding phenomenon of information. The crucial which was most constraining this information Pollution is what, it is to be demonstrated using cognitive psychology.
In Chapters 5 and 6, in modern capitalism is highly developed, to be interpreted on the basis of the theory of evolutionary psychology Maslow what the most important thing that determines the well-being of human beings.
Chapter 9 of the last, new academic on the basis of those discussed so far, to study the distribution of Attention Resource to emphasize the need.